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Solve Bigger Problems. Scale Smarter With a Fractional CMO
Staying competitive in today's business environment calls for speed and cost-effective strategies. This means smarter marketing that doesn't break your budget.
This is where our Fractional CMO services in Atlanta come in.
Strategic Guidance
Tap into 20+ years of marketing experience with specialized knowledge of the Atlanta real estate market to define your marketing strategy and create the blueprint for success.
Team Leadership
Your team’s potential, unlocked. We work closely with your internal teams to boost skills and productivity, or we can bring a curated team of experts to fill skill gaps and scale resources as needed.
Scalable, No Overhead
Enjoy top-tier marketing services without the full-time overhead. We provide flexible, scalable solutions that adapt to your needs, offering a cost-effective way for growing businesses to access seasoned expertise.
STRATEGY
Our goal is to make your brand iconic as quickly as possible, which means increased margin and shortened sales cycles.
LEADERSHIP
Our CMO’s become a member of your team and lead strategy, planning, budgeting & execution of a marketing plan, and teach along the way.
ACCELERATION
Want a marketing leader who is comfortable speaking ROI and KPIs? Get ready for the player<>coach your finance & sales teams will love.
What is a Fractional CMO & how are they different from a Marketing Consultant?
A Fractional CMO is a highly experienced marketing strategist who brings bold, high-level strategic marketing expertise to your business on a flexible, part-time basis. Think of them as your go-to marketing leader, driving results without the overhead or commitment of a full-time executive.
Marketing consultants provide expertise, but Fractional CMOs take it a step further. Here’s how they stack up:
Fractional CMO:
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Offers executive-level marketing leadership, acting as a strategic partner and advocate for growth.
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Develops and oversees comprehensive strategies aligned with your business goals.
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Provides flexible engagement models, whether it’s a few weeks or monthly marketing management support.
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Prioritizes long-term ROI, focusing on outcomes beyond individual campaigns.
Marketing Consultant:
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Focuses on specific areas of expertise, such as content strategy or search engine optimization.
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Provides guidance but typically don’t stay involved in execution or team leadership.
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Works on short-term projects without necessarily integrating into your broader team.
When your business needs holistic marketing leadership to integrate marketing across the organization, a Fractional CMO is the clear winner.
Who It’s For
Scale-ups
The Challenge
You’ve got a solid team and maybe even a few marketing partners, but some parts of your marketing just aren’t clicking. Funnels aren’t converting. Leads are inconsistent. And no one can agree on what’s going wrong.
How We Help
We step in to identify what’s really blocking your growth—whether it’s unclear messaging, poor lead quality, or missing systems. Then we either fix the problem or build the missing pieces from the ground up. We also show your team or partners exactly how we did it so everyone stays aligned.
What You Can Expect
Your next phase of smarter growth becomes achievable. The right people start showing up. Your team, tools, and vendors start working in sync, with a clear direction
Established Companies
The Challenge
One part of your marketing, maybe a lead source, sales process, or messaging, is underperforming, and no one can figure out why. The team’s stuck, and energy is being spent in the wrong places.
How We Help
We come in with a fresh perspective, challenge assumptions, and share clear, practical advice based on what works in your industry. We train your team with clarity, not criticism, and give them the tools to move forward confidently.
What You Can Expect
The root issue gets uncovered. The team understands what wasn’t working and why, and learns how to avoid those missteps going forward. Everyone becomes more focused, effective, and aligned on what drives results.
How Our Fractional CMO Agency Services Help Your Business Thrive
Our Fractional CMO services are fine-tuned for Atlanta builders and remodelers ready to grow smarter and more profitably.
Cost-Effective Marketing Leadership
We have over 20 years of marketing expertise and bring a wealth of knowledge and proven strategies to grow your business with a comprehensive marketing plan that's aligned to your goals and target audience.
Stress-Free Audience Growth + Engagement
By leveraging our fractional CMO services, you can focus on running your business while we handle the complexities of marketing planning, execution, and optimization. Our goal is to help you achieve stress-free audience growth and build lasting relationships with your customers.
Transparent Marketing ROI + Data-Driven Insights
We help you understand your marketing ROI and make data-informed decisions. You're never in the dark about what's working and what's not because we provide regular reporting and analysis to optimize your marketing efforts for maximum impact and ROI.
Brand Differentiation to Beat the Competition
We help you fine-tune your brand message to resonate with your ideal client so they remember you instead of the competition. We conduct thorough marketing research to develop your unique value proposition and develop a brand strategy that makes you the obvious choice.
Instant Access to a High-Performing Marketing Team
Our fractional CMO marketing services plug in where you need them—whether that’s leading your current team or acting as your entire marketing department. We train your staff, help you hire smart, and bring in our own people to cover the rest. No gaps. Just a strategy and system to get it all done flawlessly.
How Would You Like to Work with Us?
We start with strategy, then you choose the level of monthly support that works best for your business.
TIER 1
Fractional CMO Guidance
Continue to work with us as a strategic advisor.
TIER 2
Fractional CMO + Our Implementation Team
Along with strategic guidance, we provide a dedicated team to execute the marketing plan.
TIER 3
Fractional CMO + Our Implementation Team + Manage Your Team
Full marketing management of our team and yours for seamless execution.
Is a Fractional CMO Agency Right for Your Business?
Not every business is ready for a Fractional CMO, but here are some signs that it might be time:
You Need a Fractional CMO if:
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Early-Stage Startup: You’re still building your business model and customer base—check back in a few months.
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No Growth Goals: You’re happy with your current business size and don’t plan to scale.
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Tight Budget: Your finances don’t allow for executive-level services, even on a fractional basis.
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Full-Time Expertise: You already have a capable full-time CMO in place.
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No Customer Focus: Improving customer experience isn’t a priority for your business.
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Unwilling to Invest: You’re not ready to prioritize or invest in strategic marketing or team training.
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Scaling for Growth: You’re ready to expand but need strategic marketing expertise to get there.
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Resource-Conscious: A full-time CMO is beyond your budget, but you still need executive-level oversight.
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Lacking Cohesion: Your marketing efforts feel disconnected and need a unifying strategy.
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Ambitious Growth Goals: Your business targets require effective, aligned marketing to succeed.
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Leadership Boost: Your marketing team is talented but needs executive-level guidance to thrive.
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Team Development: You want expert-led training to empower your small business, marketers, or teams.
You Don't Need a Fractional CMO if:
Why Our Fractional CMO Agency Services are Unmatched
Our Full Loop Marketing System focuses on solving the real challenges holding your business back, not just implementing flashy tactics.
Led by Michelle and a team of seasoned experts, we dig deep to address the root causes of inconsistent leads and sales. We don’t believe in quick fixes or trendy growth hacks. Instead, we deliver thoughtful, long-term strategies that stabilize your revenue and fuel sustainable growth.
Our tailored marketing systems empower your business from the inside out, turning obstacles into opportunities and ensuring your marketing efforts align with your broader vision.
Let’s turn inconsistency into impactful, lasting success—together.
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TRUSTED BY SERVICE-BASED BRANDS
in healthcare, non-profit, architecture, and residential construction and real estate
Real Businesses. Real Results
We love working with small businesses, and they love us too.
Michelle and her team successfully led our organization through a complicated re-branding initiative after delivering an outstanding strategic plan and system. Revenue grew 33%.
Edward M. Hatch, Architect
Michelle helped design and implement communications strategy for a new web site. She did an amazing job on a very tight, fast schedule, while balancing the needs of the developer, the designer, and our company.
Skylark Senior Care
Michelle not only brings creativity to the table, but also focuses on results, ROI and how marketing plays into the overall mission of an organization. Our member retention rate increased dramatically.
Non-profit Org
Frequently Asked Questions
Marketing strategy is the overarching plan that outlines how your business will connect with its target audience to achieve its goals. It involves identifying your ideal customer, analyzing competitors, and determining the most effective marketing mix of product, pricing, promotion, and placement (distribution) strategies.
Marketing tactics, on the other hand, are the specific actions you take to implement the overall strategy. These include activities like running social media campaigns, SEO, email marketing, hosting events, or launching ad campaigns.In short, the strategy sets the vision, while the individual tactics bring it to life.A well-defined marketing strategy is vital for any small business. A clear strategy allows you to identify your ideal customers, find out how and where to reach them with the right message, and align resources efficiently to maximize your profit margins. You’ll know what’s working to generate business so you can stop throwing money at random advertising tactics.
Our Stratergy Framework is a focused 30- to 45-day process designed to deliver a comprehensive, and executable, marketing plan customized to your business. Licensed from Duct Tape Marketing, this framework has been successfully installed in 1000s of businesses worldwide and featured in many prestigious media outlets, including The New York Times CNN, The Huffington Post, Bloomberg, Fast Company, Entrepreneur Magazine, Inc. Magazine , and many more. Learn more
Our Marketing + Branding Audit is a deep dive into your brand and marketing efforts and offers data-driven insights and strategic recommendations to improve marketing effectiveness. This audit serves as a foundational step in the Strategy First Framework but is also offered as a standalone service for businesses working within budget constraints. Learn more
Think of fractional CMO services as high-level marketing leadership on a part-time or contract basis. It's an ideal solution for businesses looking to leverage marketing expertise without adding a full-time role to the payroll. Our agency specializes in offering this expertise tailored to individual business needs. Learn more
A Fractional CMO brings seasoned marketing leadership to your business to provide strategic clarity and marketing operations support. As your fractional marketing leader, we’ll guide your team, implement a results-driven strategy, and ensure your marketing delivers measurable growth.
If your company requires strategic marketing leadership but is not ready for a full-time CMO, our Fractional CMO services could be the perfect fit. We offer a personalized consultation to assess your needs and tailor a solution that aligns with your business objectives. Or download our Toolkit + Case Study to learn more.
Trade Guesswork for a Blueprint
If you're ready to build a marketing system that matches your ambition for growth, book an assessment call with Michelle to see if our services are right for your business.
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